Our criteria for evaluating the effectivity of websites
- Functionality
- Accessibility
- Ease of Navigation, Links and Quick Response Time
- Design
- Graphic Design - Alignment & Layout
- User Friendliness - Ease of Surfing
- Content
- Purpose - Consolidation & Reinforcement of Purpose
- Information Process - Good Information Flow
- Verbal Expression
- Originality
- Innovation or Clever Solutions
- Distinctiveness
- Professionalism & Effectiveness
- Customer Service & Client Respect
- Focus and Accuracy of Information
A Gartner Group study shows that 50% of web sales are lost as visitors cannot easily find what they're really looking for on web sites.
WWWebalizer- Web Page Evaluation Criteria
A key concepts of successful web designing is Conversion rate = The percentage of visitors who do on your website what you want them to do. The average conversion rate of websites (visits resulting in a sale or sales lead) is about 1.8%. For shops the average conversion rate is 45%.
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