Riding the Waves of Culture: Understanding Cultural Diversity in Business
By Fons Trompenaars, Charles Hampden Turner
ISBN - 1-85788-176-1
Published by http://www.nbrealey-books.com/
Available also as used from http://www.amazon.com
Description
Trompenaars and Charles Hampden Turner explore the cultural extremes and the confusion that can happen when doing business across cultures. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes.
Review
This is a well-written book, which provides a solid approach to dealing with cross-cultural issues with many excellent examples and statistics. The central purpose of this work is to dispel the idea that there is one correct management model. In addition to initiating the reader into the world of cultural diversity as seen in a business setting, the authors also analyse concrete steps for reconciling cultural dilemmas. Highly recommended for international managers especially those involved in the process of internationalisation.
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